Insights
Straight answers, with the numbers attached.
Every article here has to contain at least one figure, table or dataset you cannot get elsewhere, and every outside claim carries its source. If a piece is only opinion, it does not go up.
Self-hosted software vs SaaS: when does replacing your subscriptions actually pay?
A three-year cost model at list prices: HubSpot, Calendly and Zapier against owning the same tools. At 5 users SaaS wins; from about 8 users, owning does.
Read →What does SEO cost a small business? Two surveys, side by side
Two independent agency surveys put the typical monthly SEO retainer at $500–$2,000. Here is what each one measured, and what to ask before you sign.
Read →What do answer engine optimization services include — and how do you check they work?
What an AEO service should deliver, what it costs ($499/month here), and the one test that separates real AEO from a rebadged SEO retainer.
Read →Are your Google Ads conversions real? A 6-point audit from one season of real data
The dashboard said ₹243–453 per conversion. The real cost per named lead was ₹1,100. Six checks found 40% conversion fraud and ₹11,300 wasted.
Read →AI agents vs chatbots: what is the difference, and which does a small business need?
A chatbot answers questions; an agent does work. Three real systems we run — a rule-based helper, an enquiry desk and a WhatsApp manager.
Read →How to get ChatGPT to recommend your business
What actually makes an AI assistant name your business — and why most AI-visibility tools measure the wrong thing entirely. With our own probe data.
Read →How long does SEO actually take? Here are four months of our own data
Month-by-month Search Console figures from three sites we run — including the one that has not worked yet. The curve inflects in month three.
Read →What a website care plan should actually include
What monthly website maintenance really covers, what agencies quietly leave out, and three failures from our own sites that a care plan exists to catch.
Read →What is Answer Engine Optimization, and is it worth paying for?
AEO is getting AI assistants to cite your business — what drives citations in 2026, what it costs, and how to tell whether an agency can really measure it.
Read →What a small business website actually costs in 2026
Real 2026 price ranges for small business websites in the US, UK and India, including what agencies leave out of the quote, and our own published prices.
Read →More on the way — pricing breakdowns, care-plan comparisons, and what we learn running visibility work on live sites.
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